Business Analyst – Marketing

Empower Retirement
December 30, 2021
Greenwood Village, CO
Job Type


Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

This Business Analyst, Marketing formulates, defines, and documents data and technical application/communication scope for marketing automation campaigns and automated multi-touch, multi-channel (email, SMS, web and in-home) journeys through SalesForce Marketing Cloud (SFMC), Empower Communication Engine (ECE) and various website projects. This role prepares detailed specifications for the application and message delivery will be developed, maintained, and delivered to elevate our digital strategy, offering a compelling, personalized experience to plan sponsors, advisors, plan participants and individuals with retail choice. Additionally, the Business Analyst, Marketing will organize application testing to ensure delivery meets business, budgetary, and end-user expectations. May lead projects of smaller scope or manage portions of larger projects.

This person will need to possess strong innovative and creative thinking balanced with pragmatism and be able to communicate with business leaders, product owners, project managers, data scientists, application developers and UX designers.

This is a highly visible role and is expected to execute work with boldness, urgency, accountability and transparency. Our culture and company values (Customer obsessed, Accountable, Growth mindset, Constantly improving, and Inclusive) are at the center of everything we do at Empower and this opportunity is for the individual that not only has the skills to deliver the work, but will also live and express our values each and every day.

What you will do

  • Work intake/prioritization: Work with business and development teams to review priorities and understand assigned digital deliverables.

  • Work definition/requirements management: Work alongside business and development teams to define digital deliverables by gathering, analyzing, and documenting requirements.

  • Collaborate with various development teams on test planning to identify test data requirements and/or scenarios.

  • May collaborate with UX/UI team to create user-interface wireframes/mockups.

  • Development readiness: Work alongside QA and development teams to further decompose and determine final "development ready" business, technical, and design requirements.

  • Day-to-day support: Acts as the daily liaison between business stakeholders and development teams, troubleshooting and answering questions as needed, following up on outstanding issues that block development.

What you will bring

  • Minimum 3-5 years’ work experience as a BA in a complex, highly visible environment.

  • Preferred experience using JIRA in Agile, and/or iterative development methodologies.

  • Deep working knowledge of SalesForce CRM and SF Marketing Cloud.

What will set you apart

  • Preferred experience with digital technologies including, but not limited to: Data transfer interfaces such as JSON, and XML, Digital code languages/frameworks such as HTML, CSS, Bootstrap, and React, JAVA, Git flows, SQL and relational databases, Service-oriented architecture.

  • Data integrations with third-party vendors/partners.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 5%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus nine paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

The salary range below describes the minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Base Salary Range

$ 61,500.00-98,400.00


CO Greenwood Village

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

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