Customer Marketing Manager

Robert Half
February 22, 2021
Broomfield, CO
Job Type


Ref ID: 00610-0011682554

Classification: Marketing/Communications Manager

Compensation: $80000.00 to $100000.00 yearly

TCG is partnering with a B2B/SaaS company in the search for a Customer Marketing Manager. The Customer Marketing Manager will oversee customer lifecycle and demand generation campaigns to grow revenue among existing customers. The Customer Marketing Manager will focus on building customer affinity, reducing churn and maximizing product utilization. The Customer Marketing Manager will empower management and sales to use customer feedback and data to create and optimize customer programs, identify problems, and implement strategies to accelerate growth of retention and advocacy opportunities. 

Day-to-day responsibilities include:

  • Owning the strategy, development, measurement, and execution of customer lifecycle journey campaigns including nurture tracks, onboarding, direct mail milestone kits, user group meetings, and holiday messages, executive gifts, etc.
  • Innovation and management of advocacy programs to mobilize and engage customers
  • Development of campaigns meant to generate cross sell and upsell opportunities
  • Working closely with demand generation campaigns on customer data, communications and nurture programs to increase engagement and success of revenue goals
  • Partnering with product marketing on new product launches and releases to drive upsell opportunities within existing customer base 
  • Assisting in the development of content marketing and thought leadership programs and materials, and overseeing promotional planning in support of these programs 
  • Managing customer program budgets
  • Continually testing new ideas/approaches to improve effectiveness
  • Working with Customer Success Managers on campaigns and webinars to generate additional pipeline and engagement
  • Growing Customer Community through both online and on-site customer connections
  • Providing customers with valuable content and resources to support them throughout their journey
  • Providing data and reporting results on program and campaign activities

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