Ref ID: 00610-0011959531
Classification: Email Marketing Manager
Compensation: $31.00 to $33.00 hourly
Robert Half Marketing & Creative (formerly The Creative Group) has a client looking for a contract-to-hire Email & Loyalty Marketing Manager. Develops and executes email & loyalty marketing programs aimed at current and potential customers. Researches, designs, tests and tracks email projects. Uses email marketing software to launch and monitor projects. Oversees entire campaign cycle, including content creation and analysis of subscription, delivery and open rates. Manages the creation and segmentation of contact lists, and presents proposals for new campaigns. Requires strong analytical, creative and communication skills; experience using a CRM software is mandatory. Experience with SMS campaigns & CPG or beauty industry experience is strongly preferred.