Email Marketing Manager

Robert Half
Published
November 13, 2020
Location
Denver, CO
Job Type

Description

Ref ID: 00610-0011615193

Classification: Digital Marketing Manager

Compensation: $55000.00 to $80000.00 yearly

TCG is partnering with an international tech startup in the search for an Email Marketing Manager who will own both strategy and execution of outbound email marketing through marketing automation as well as social media campaigns, both organic and paid (LinkedIn).

Email and Marketing Automation Responsibilities Include:
*Driving email marketing strategy and the execution of campaigns from development to audience segmentation, scheduling, testing and reporting
*Performing day-to-day lifecycle marketing activities such as campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, recurring, triggered and nurture campaigns
*Building marketing automation assets including emails, landing pages, nurture programs
*Testing, analyzing and optimizing recurring, nurture and trigger campaigns, making changes to enhance campaign performance and improve ROI
*Troubleshooting technical issues related to HTML templates, list segmentation, automation flows, forms, and all other aspects associated with email and campaign execution.
*Manage HubSpot deployment including utilization of built-in features and coordination with sales operations to maintain integrations with Salesforce and other software applications

Social Media Responsibilities Include:
*Development of high-quality content across our corporate social media accounts
*Monitor, manage and moderate social media interactions across platforms to grow audience and drive connections with our target audience and accounts
*Collaboration with Brand Manager to create schedule and promote content through organic social posting and advertising
*Management of LinkedIn paid campaigns and oversight of other social advertising campaigns (managed by an outside agency) with a focus on generating qualified leads and nurturing potential clients
*Analysis, reporting and optimization of paid and organic social media campaigns to improve KPIs and drive SQL creation for the organization

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