Healthcare Marketing Content Strategist

Published
August 6, 2022
Location
Denver, CO
Category
Job Type

Description

Overview

Perficient currently has a career opportunity for an Healthcare Marketing Content Strategist.

This is a national role and candidates can be located anywhere in the US. Occasional travel may be necessary in the future.

Perficient believes that Customer Experience (CX) is the defining strategic imperative of our day.

Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out. Make or break . . . Proud to say we’re skilled at the former.

Job Overview

You will be a part of Perficient's Healthcare practice working on projects in the content strategy space for healthcare accounts.

Responsibilities

Lead clients through strategic discovery:

  • Develop, execute, and manage content strategies to attract healthcare consumers, increase engagement, build brand loyalty and generate leads for health plans and provider organizations
  • Perform content audits to assess how well existing content is performing
  • Generate content for websites, blogs, email marketing campaigns and other messaging opportunities
  • Develop site structure, IA, navigation and full sitemaps for clients.
  • Conduct stakeholder interviews to generate content for healthcare organizations, understanding the nuances of various audience sectors.
  • Understand and use client data to create effective messaging that demonstrates value.
  • Ask “have you thought about this?” questions – unlock opportunities to expand clients’ strategy.
  • Collaborate with the Accounts team to identify additional content strategy opportuities.
  • Create a culture of service excellence, understanding our clients’ needs and advocating for their perspective in internal meetings.

Deliver Valuable Strategy Offerings

  • Plan and direct content strategy work plans that identify and meet clients’ needs
  • Develop client strategy reports and/or conduct content workshops as appropriate.
  • Create executive reports and scorecards to demonstrate content strategy recommendation.
  • Review client proposals and SOWs and present to clients on ROI, vision, and results.

Build Our Internal Strategies

  • Comfortable working within content management systems including Adobe, Sitecore, Optimizely and Acquia
  • Stay up-to-date with changing technology and leverage the evolving Perficient digital healthcare service catalog for our clients.
  • 7+ years demonstrable experience in healthcare content strategy.
  • Marketing, advertising, design or brand-building experience.
  • Strong understanding of UX and UI design best practices.
  • Ability to think beyond the small picture into big picture branding.
  • Strong multitasking abilities and team leading skills.
  • A willingness and desire to re-examine what you know in order to continually challenge your creativity.
  • Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines.
  • Bachelor Degree required.

Qualifications

  • 10+ years demonstrable experience in healthcare content strategy.
  • Marketing, advertising, design or brand-building experience.
  • Strong understanding of UX and UI design best practices.
  • Ability to think beyond the small picture into big picture branding.
  • Strong multitasking abilities and team leading skills.
  • A willingness and desire to re-examine what you know in order to continually challenge your creativity.
  • Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines.
  • Bachelor Degree required. Fine Arts, preferred but not required.

About Perficient

Perficient is a global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. With more than 20 years in the industry and nearly 5,000 colleagues worldwide, we bring experience and expertise, speed and agility, and a healthy dose of pragmatism to drive our clients’ businesses forward.

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in Latin America, India, and China.

Working At Perficient

At Perficient, you’ll deliver mission-critical technology and business solutions to Fortune 500 companies and some of the most recognized brands on the planet. And you’ll do it with cutting-edge technologies, thanks to our close partnerships with the world’s biggest vendors. We offer a collaborative work environment, exciting employee experiences, and encourage a healthy work-life balance. With plenty of opportunities to develop personally and professionally, our colleagues do amazing things inside and outside of the office. Our network of offices across North America, as well as locations in Latin America, India, and China, will give you the opportunity to spread your wings, too.

We’re proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.

Perficient full-time employees receive complete and competitive benefits, including flexible time off. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index and offers a program designed to reward you with the ability to own equity in the company you’re helping build.

Perficient's People Promise

The People Promise articulates Perficient's commitment to our colleagues, the reason Perficient is a formidable force today, and why our future is bright.

Perficient promises to challenge, champion, and celebrate our people.

At Perficient, you are part of something truly special – a fast-growing, global digital consultancy that challenges, champions, and celebrates our people. You will experience a unique and collaborative culture that values every voice. You and your colleagues bring diverse perspectives, knowledgeable insights, and dynamic mindsets to our global community. You will be given the tools and opportunities to collaborate and share knowledge across teams, technologies, and time zones to deliver digital solutions that drive meaningful connections and memorable experiences. You have the power to make an individual difference and collective impact on the world. You will work with professionals, strategists, engineers, designers, and developers who roll up their sleeves and dive in to help our clients, our communities, and one another.

You belong here. Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

DISCLAIMER: The above statements are not intended to be a complete statement of job content, rather act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.

IMPORTANT: Don't miss critical communications related to your application. Applicants should ensure that their email settings will receive email from the iCIMS system, otherwise please check your SPAM folder.

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