Manager, Marketing Operations (Marketing Automation)

Published
September 8, 2021
Location
Denver, CO
Job Type

Description

This position can be located remotely anywhere in the United States

PRIMARY PURPOSE:
Under limited direction, this position manages marketing operations processes to drive results. Highly cross functional role requiring strong program management and communication. Follows best practices to enable campaign management & marketing analysis. Performs marketing automation platform programming and maintenance to ensure efficient processes to enable omnichannel marketing communications to all stakeholders.

DUTIES AND RESPONSIBILITIES:
Performs all assigned duties in compliance with internal SOPs and external regulations. Brings compliance issues to the attention of management.
Assures quality customer service to all customers.
Hires, supervises, trains, and evaluates performance of assigned employees. Identifies and effectively resolves team issues.
Acts as the guardian of the marketing database - improves data quality, hygiene, and standardization.
Consistently and with accuracy implements marketing operations processes.
Maintains marketing operations best practices to enable comprehensive program, channel and campaign management & analysis.
Proactively recommends ways to remove manual processes and steps to make the team work efficiently.
Supports contact strategy change management process to document and communicate all segmentation and/or process changes.
Presents analysis and findings to a variety of audiences.
Performs all other duties, at the discretion of management, as assigned.

REQUIREMENTS:

Knowledge/Education
Bachelor's degree or equivalent combination of education and experience required.

Licenses/Certifications
Eloqua Certification preferred.
Google Analytics certification preferred.

Experience
Five years of related experience required.
Four years' experience using a marketing automation system (Eloqua, Adobe Campaign/Marketing Cloud, Salesforce, Marketo, HubSpot) including both campaign creation and result reporting through Eloqua Insight required.
Experience in both creative and relational database programming to support digital marketing channels such as email, SMS, digital display, Web sites and forms required.
Healthcare industry experience preferred.
Two years' experience using Google Analytics preferred.
Two years' experience using reporting systems such as MS Power BI preferred.

Skills/Abilities
Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
Must be able to maintain confidentiality.
Strong operational skills and experience.
Must have experience maintaining processes for complex marketing organizations.
Exceptional problem-solving skills and an ability to work closely with marketing strategy and technical stakeholders.
Strong analytical, statistical, and personal organization skills.
Able to organize, prioritize, and execute a variable workload and multiple priorities.
Effective oral and written business communication skills.
Ability to work in a team environment and participate as an active member of the team.

Vitalant offers the following benefits:

Health insurance Accident insurance

Health savings account Critical illness insurance

Dental insurance Hospital indemnity insurance

Vision insurance Business travel accident insurance

Flexible spending accounts Paid time off

Basic life and AD&D insurance Commuter benefits

Long-term disability insurance 401(k) retirement savings plan

Short-term disability insurance Employee assistance program

Supplemental life and AD&D insurance

EEO including disability and veterans

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