Marketing Automation Manager, Higher Education

Published
September 16, 2022
Location
Denver, CO
Category
Job Type

Description

Pearson Overview

Learning is one of the worlds most powerful forces for change. As the worlds largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.

Tens of millions of people rely on Pearson for learning throughout their lives. Pearsons knowledge and experience help create the best content delivered in the most appropriate way for the best learner outcomes - whether digitally to help children read or online courses to upskill career-driven professionals. With advances in technology and changes in consumer habits, Pearson helps people reach their goals regardless of their location and preferred learning modality. From carefully designed online resources and rich content, to full course and curriculum support Pearsons products address the entirety of a persons learning starting with formal education to the workplace and beyond.

Diversity, Equity & Inclusion

At Pearson, were committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.

We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearsons commitment to a diverse and inclusive workforce please visit www.pearson.com/careers/diversity-and-inclusion.html

Job Description

The Marketing Automation Manager (MAM) plays a critical role in defining, enabling, driving and measuring scalable best practices and processes for automated multi-channel campaigns and lead management for Pearson Higher Educations B2B Marketing team. The B2B Marketing team supports the higher education sales team by engaging higher education faculty and administrators to drive awareness and adoption of Pearson content and platforms. The MAM reports to the Sr. Director, Content Marketing, a key member of the B2B Marketing leadership team.

The ideal candidate is someone who...

  • Has successful experience using Pardot and Marketing Cloud to establish, measure, and optimize automated campaigns and is excited by the opportunity to put that experience to use to help inform and enable best practices across Pearsons B2B Marketing team

  • Enjoys working with and sharing ideas with multiple teams in a fast-paced, highly-collaborative, results-oriented, inclusive environment.

  • Stays current with CRM and MarTech software functions and features and is excited about helping marketers understand how they can take advantage of them

Responsibilities

  • Work with the B2B Marketing leadership team, Performance Marketing team, and CRM Technology team to define, document, and maintain scalable processes that ensure best practices in B2B campaigns and lead management

  • Consult with B2B campaign teams to drive best practice approaches to marketing automation based on B2B campaign goals and audiences including: list creation and segmentation; emails, forms, landing pages; personalization; and defining and measuring key metrics

  • Work with Project Managers to coordinate, align, and document planned campaign activities and calendars across campaign teams

  • Work with Performance Marketing team on plans for scheduling and executing activities across B2B campaigns including: email; digital channels; marketing automation set up/optimization

  • Work with Performance Marketing team and CRM Technology team to create and maintain dashboards and reports that document B2B campaign activities, effectiveness, and business impact

  • Analyze B2B campaign results vs. key metrics to develop insights and make recommendations on areas for optimization

  • Work with CRM Technology team and Performance Marketing team to evaluate new technologies and add-on applications to improve and optimize the performance and impact of B2B campaigns

  • Educate marketers on marketing-related CRM and MarTech software platform functions and processes

  • Promote a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others

The anticipated starting salary for candidates expressing interest in this position is $90K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Qualifications

  • Bachelors degree or equivalent work experience required

  • 3 years of successful experience with Pardot, Marketing Cloud, and Salesforce reporting, and a working knowledge of Tableau

  • Proven ability to understand, assess, and document approaches to lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices

  • Desire and ability to work with the marketing leadership team to define, enable, and drive scalable best practices across campaigns teams

  • Excellent collaboration skills and the ability to successfully work across teams and functions to drive results

  • Strong analytical skills and the ability to generate and communicate actionable insights from marketing data

  • Ability to manage multiple projects at the same time in a fast-paced environment

Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the worlds leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearsons commitment to a diverse and inclusive workforce, please click here: www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 7010

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