Marketing Content Manager

Robert Half
Published
February 24, 2021
Location
Denver, CO
Job Type

Description

Ref ID: 00610-0011671031

Classification: Marketing/Communications Manager

Compensation: $75000.00 to $85000.00 yearly

TCG is partnering with a mission driven healthcare company, that specializes in the wellness space, on their search for a Marketing Communications Manager. This is a brand new role with the company – focused on driving a robust marketing strategy across all channels. We are looking for someone who has 6+ years of experience in a brand strategy/marketing communications role, ideally with previous healthcare experience. Responsibilities for the role include:

•Collaborating with digital, public relations, and creative teams to develop and manage integrated marketing plans in paid, owned, earned, and shared channels
•Using market research and consumer insights to optimize marketing strategies
•Developing brand messaging strategies for any new product launches, for both B2B and B2C audiences
•Developing content and copy for marketing materials, understanding their target audiences (both B2B and B2C)
•Analyzing competitive landscape, insights, consumer trends, market analysis, and marketing best practices to build successful strategies
•Leading the execution of marketing plans from start to finish, ensuring that deliverables are accurate and on time

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