Paid Search Manager

Published
February 5, 2021
Location
Denver, CO
Job Type

Description

Our client is looking for a Paid Search Marketing Manager with at least 2 years of hands on campaign management experience at a digital agency. As a subject matter expert for paid search strategies, you will develop and oversee execution of search strategies designed to exceed clients' goals and KPIs.

Your skills and experience will include:

  • 2-4 years experience in direct PPC management (Google and Microsoft Ads) for B2C ecommerce companies.
  • 2-4 years experience in an agency setting.
  • Ability to hit strict ROAS targets.
  • Self-starter who is able to work independently on campaign strategy and daily management.
  • Strong Excel skills, particularly in the use of formulas and vlookups.
  • Strong analytical skills and ability to sort through data and find solutions to challenges.
  • Experience utilizing Search Ads 360 a plus.
  • Experience with display campaigns (DV360, tradedesk, etc.) a plus.
  • Paid social advertising a plus.
  • Paid marketplace (amazon) advertising a plus.
  • Relevant industry certifications a plus.

You will be responsible for:

  • Executing and optimizing paid search campaigns for a variety of clients
  • Leading weekly client calls to discuss performance and action plans based on campaign data
  • Establishing priorities and providing detailed goals, expectations and performance standards
  • Relates important decisions and actions to the big picture (multi-channel, full funnel)
  • Compilation of performance results on a weekly, monthly and quarterly basis with analysis for client presentations
  • Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance. You will be responsible for all aspects of account management including budgeting and strategy planning, building of campaigns, basic ad copywriting, a/b testing, bidding management, negative keyword management, etc.
  • Remaining on top of the search industry
  • Collaborating with other departments within the company
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