Product Marketing Manager

September 19, 2022
Broomfield, CO
Job Type



The Gogo Business Aviation Product Marketing Manager will provide direction and expertise that drives the next generation new product launch activities across a product portfolio. This role will own the launch plan, drive the go-to-market strategy and product positioning for a suite of products. The Product Marketing Manager will work closely with the Product Managers in the portfolio to establish a valuable and differentiated position for the portfolio in the Business Aviation marketplace to launch new products and grow market share profitably.

This role reports to the Sr. Product Marketing Manager and works closely with marketing operations, strategic marketing, creative, public relations, product management, sales, sales operations, and technology teams throughout the organization.

Are you a strategic thinker, creative and an organized self-starter who thrives in a dynamic, fast-paced environment? Are you comfortable driving cross-functional initiatives throughout the organization?


How will you make a difference?

* Plan the launch of new products and releases and manage the cross-functional implementation of the go-to-market strategy

* Partner closely with marketing and product managers, lead the development and execution of product marketing strategies to drive market awareness, interest, and sales for products in the portfolio

* Drive sales growth by empowering sales and account management team to become better storytellers about how our clients can leverage Gogo's solutions through development of narratives, sales training content, sales tools, collateral, knowledge bases, demos, and client testimonials that support the entire buying and client lifecycle

* Create and maintain Gogo product communication strategy and messaging, as required

* Work closely with select customers, and internal teams to document market requirements

* Conduct market research to understand industry and consumer factors affecting product strategies

* Strengthen product communications for tradeshows or events as needed e.g. product-related materials; attend tradeshows / conferences relevant to products

* Develop and maintain collateral for new products (major) or features (minor) and to support existing products

* Support product obsolescence activities in cooperation with Product Management including messaging, upgrade path, etc.

* Write product-oriented content e.g. articles, white papers, etc.

* Aid in the development of product facts, videos, podcasts, FAQs, talking points, etc.

* Collaborate with Product Management to develop, in laymen's terms, feature overviews, product launch plans and release overview communications

* Optimize the positioning, messaging and marketing strategies for the products in the portfolio for business aviation segments and decision-maker personas


* Bachelors degree in Marketing or related business degree, MBA is a plus

* 5+ years of relevant product management, product marketing, or similar experience

Required Skills, Talents & Experience

* Demonstrated success in executing new product launch and go to market activities

* Excellent communication and presentation skills to drive thought leadership with external and internal customers

* Ability to convey complex concepts to senior leadership team with proven experience driving decision making

* Strong project management skills, with success driving multiple projects simultaneously

* Passionate advocate of the customer experience.

Preferred Skills, Talents & Experience

* Experience in telecom, aviation, or technology a plus

* Experience with Scaled Agile Framework (SAFe) a plus

* Be a passionate and influential evangelist, internally and externally, for the product portfolio

* Entrepreneurial with a strong inclination towards action

* Ability to be self-directed to solve business issues in defined product area

* Adept at resolving issues amidst ambiguity and complexity

* Passionate advocate of the customer experience.

* Clear passion about Gogo portfolio and ability to identify possibilities in our industry

* Live Gogo's Core Values (mission minded, bold problem solvers, performance obsessed, extraordinary harmony) and inspire others to do the same

* We work hard, we have fun, we try not to take ourselves too seriously… and we're looking for people who like to work the same way!

We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.

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Gogo Business Aviation requires that all candidates disclose their COVID-19 vaccination status in their job application. All new employees or contractors hired on, or after January 14, 2022 are required to provide proof of full vaccination or, a medical or religious Gogo approved exemption, within 4-days of their start date.

Equal Pay Disclosure(s)

Colorado Equal Pay Statement: Disclosure required by sb19-085 (8-5-20) of the minimum salary compensation for this role to be located in the state of Colorado.

Base Pay:

80,800.00 - 101,000.00 USD Annual

Target Annual Short-Term Incentive:

Bonus Plan at 5% (% of Annualized Base Pay)

Eligible for Incentive Stock Program:



Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at

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Gogo is an Equal Opportunity Employer and Affirmative Action Employer and works in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.

Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.

The EEO is the law and is available here.

Gogo participates in E-Verify ( English and Spanish ).

Right to Work Statement ( English and Spanish ).

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