Senior Brand Manager & Leader, Male Nutrition Line

New Vitality
March 25, 2021
Atlanta, GA
Job Type


New Vitality Overview : We are a small but powerful team of 50 who have built two #1 Category Leading Men’s Health supplement brands – Super Beta Prostate® and Ageless Male® – sold through D2C, On-Line, and Retail channels throughout the US and Canada. As a growing company, we have our sights set on expanding into other categories where we can apply our proven business model to develop and promote category leading products. We are US based remote with a company office in Burlington, VT and Hauppauge, NY.

Although we are now working remotely from a variety of locales, we pay great attention to maintain a connected culture centered on humility, respect and appreciation. Since 2017 we’ve been recognized every year as a “Best Places to Work” company, including in 2020.

ROLE SUMMARY: New Vitality is looking for an experienced, passionate Brand Manager & Leader who will be responsible for leading product innovation, market development and community building for our new Ageless Male® Performance Nutrition line, which helps men over 35 achieve their fitness goals with purpose-built supplements and workout formulations. This position will report directly to the SVP, Merchandising & Retail.

We seek an “intrapreneur” who can meld the science of pragmatic analytical thinking with the creativity required to translate consumer insights and trend mining to yield compelling, market leading products and marketing campaigns. They will also strategize and help effect efforts to build a passionate community of advisors, influencers, and customer ‘ambassadors’ who will create and promote digital content to support the brand.

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