VP Corporate Marketing

Published
October 18, 2020
Location
Denver, CO
Job Type

Description

Company is looking for an ambitious and collaborative Vice President of Corporate Marketing to join our team. This role will be responsible for setting the strategy and overseeing the execution of multichannel brand marketing, advertising and digital campaigns, website, public relations, and social media. The ideal candidate for this role has experience in a B2B software and/or agency setting blending corporate marketing, creative direction, and communications and can apply those skills to strengthen Company’s brand position in the market. The Vice President of Corporate Marketing will need to thrive in a fast-paced environment, be data-driven, flexible, and detail-oriented to manage complex projects.

REPORTS TO:    SVP, Marketing 

Position Responsibilities

  • Elevate and increase Company’s brand awareness across corporate marketing initiatives
  • Build and manage an industry leading website and digital customer journey, collaborating closely with the Product Marketing Team
  • Amplify Company’s solutions, customers, partners, and brand through social media
  • Drive brand awareness and opportunities through broad and targeted digital marketing campaigns and brand experiences as well as earned media
  • Lead the creative vision, creating a compelling visual brand, architecture, and creative voice
  • Use data and research to evaluate the website and programs’ impact and promote ideas for continuous improvement
  • Oversee and manage third-party vendor relationships as needed
  • Other duties as assigned

Education

  • Bachelor’s degree in marketing, business, creative writing, or related field of study

Experience & Expertise

  • 15+ years B2B software marketing experience, either at corporate or agency level and 5+ years people management experience
  • Experience with building and managing B2B website
  • Exceptional digital marketing campaign management, across SEO, PPC, advertising
  • Creation of a compelling and impactful visual brand and voice
  • Successful implementation of a public relations strategy
  • Stellar communication skills in writing, speaking, and presenting; strong collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

Competencies

  • Experience with CRM and marketing automation systems such as Salesforce and Marketo
  • A knack for messaging consistency and style
  • Data-driven and highly analytical
  • Proficiency with Google Analytics
  • Proficiency with social media analytics
  • Experience with website and CMS platforms
  • Demonstrated project and time management skills
  • Team player with excellent interpersonal skills
  • Leadership skills, with a passion for talent development and leading through change
  • Excellent written and verbal communication
  • Detail oriented, able to multitask and work under strict and changing deadlines
  • Prioritizes and drives short term, long term and immediate needs
  • Proficient with MS Office, Word, PowerPoint, Excel, Outlook
  • Works well independently with minimal supervision
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