VP of Marketing

November 1, 2020
Greenwood Village, CO
Job Type


Responsible for the development, integration, implementation, and ROI analysis of a broad range of marketing activities to increase positive brand awareness of Company and drive incremental growth. Works closely with executive leadership team to build and refine the short and long-term strategic plans for growth. Leads the execution of strategic initiatives for marketing.

 Core Responsibilities for all jobs at this level.

  • In-depth understanding of the strategic company plan through collaboration, alignment of goals, objectives and work performance
  • Proactive strategy development for a functional discipline / strategic development of long term policy
  • Accountable for and leads the development, implementation and success of functional or departmental strategic initiatives
  • Accountable for P&L for the marketing department
  • Autonomy to act and make decisions within financially guidelines and / or company policy

Essential Functions and Responsibilities include the following:

  • Evaluate marketing partner business models including Market Development Funds (MDF) and/or Co-Op marketing as viable strategies to strengthen relationships.
  • Oversee the day-to-day activities of the Marketing Department including budgeting, planning and staff development
  • Manage Company external partners for marketing, Web, etc. including setting priorities, staying on budget and more.
  • Identify challenges and emerging issues faced by the organization, working with leadership team and¬†staff to recognize internal and external marketing opportunities and solutions.
  • Prepare executive reports on marketing strategies and results as requested
  • Other duties as assigned

Additional job requirements:

  • Regular scheduled attendance
  • Indicate the percentage of time spent traveling: 20%
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