Advertising and Go To Market Specialist

November 24, 2022
Atlanta, GA
Job Type


Job Summary

The Advertising and Go To Market (GTM) Specialist provides day-to-day support to the Marketing team in the development of the Residential, Health and Emerging Market marketing programs and materials.

Key Responsibilities

  • Handle the ongoing day-to-day activities of execution production and project management for advertising.
  • Work with the Advertising and Media teams to execute go-to-market activities, communicate plans to internal and external stakeholders.
  • Collaborate cross-functionally to build and present the Marketing team’s weekly go-to-market meeting agenda.
  • Liaison with Accounts Payable, Indirect Sourcing and Agency Partners for invoice payment verification and vendor management.
  • Ensure all communications are product, service and legally correct prior to production. Follow all ADT required procedures for approval.

Education (minimum and preferred)

  • Bachelor Degree in marketing, advertising, communications, or related field


  • 1 - 3 years of experience in marketing-related field
  • Experience in project management
  • Understanding of the development process for creative strategy and execution
  • Experience working cross-functionally in an organization
  • Creative agency background or experience managing/interfacing with agency of record


  • Exceptional organization and communication skills and the ability to multi-task
  • Ability to work independently even when programs are complex or ambiguous
  • Excellent interpersonal skills
  • Strong project and people skills

ADT Team member competencies; related to our Core Values of TRUST, COLLABORATION, SERVICE and INNOVATION

  • Integrity
  • Ethics & values
  • Customer Focus
  • Drive for results
  • Teamwork
  • Interpersonal savvy

Marketing Leadership competencies

  • Composure
  • Decision quality
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