Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary Responsible for export of new and revised orders and ensuring commercial advertisements air on cable networks per a client's contract. Executes high volume and complex digital campaigns on company owned & operated and partner websites per client's contract. Works with moderate supervision/guidance. Is accountable for individual results and impact on team.
Demonstrates self-reliance of trafficking orders at a consistently high accuracy rate for mid-level lines of business new order and schedule entry, confirmation checks, content coordination, conflict resolution, schedule management, reporting.
Has a tactical approach to solving major issues, such as correcting copy and data entry errors, by escalating to the appropriate parties after completing all background research.
Supports a high volume and complex level of display and video ad campaigns for advertising clients, including trafficking order entry, order fulfillment monitoring, audience engagement metrics and analysis.
Optimizes order fulfillment through monitoring of volume requirements and audience response metrics including behavioral target, geographic parameters, content placement, conversion rate and subscriber profile targets.
Creates and interprets statistical reporting and monitors new products and practices that will result in more efficient process and additional advertising revenues.
Assists management with regular metric reporting for departmental performance and aggregate advertiser delivery.
Troubleshoots mid-day, end-of-day and digital ad checks and processes.
Inputs the titles of client advertisements into database and enters the instructions for ad airing. Reviews contracts for accuracy and works with partner departments to resolve issues with changes or missing instructions.
Interacts with and navigates multiple enterprise-level systems to gather all required data to successfully execute and deliver on client's advertising campaigns.
Maximizes billing opportunities by evaluating sold and scheduled inventory and adjusting commercial placement.
Reviews the status of a client's advertising schedule. Revises and replaces instructions for advertising schedules.
Sends final schedules to insertion department.
Performs an order verification report and reconciles against advertising contract. Reviews and manages unverified spots.
Assists in maintenance of files.
Demonstrates ability to prioritize daily tasks to ensure maximum revenue retention and inventory optimization.
Consistently meet and exceed posted service level agreements and operational deadlines.
Handles billing inquiries.
Communicates to the appropriate party when regarding late or missing content.
Works on special projects as assigned.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
High School Diploma / GED
Relevant Work Experience
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.