Digital Healthcare Strategist

Published
August 6, 2022
Location
Denver, CO
Category
Job Type

Description

Overview

Perficient currently has a career opportunity for an Digital Healthcare Strategist. This is a national role and can be located anywhere in the US.

Perficient believes that Customer Experience (CX) is the defining strategic imperative of our day.

Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out. Make or break . . . Proud to say we’re skilled at the former.

Job Overview

You will be a part of Perficient's Healthcare practice working on projects in the content strategy space for healthcare accounts.

Responsibilities

Lead clients through strategic discovery:

  • Develop, execute, and manage content strategies to attract healthcare consumers, increase engagement, build brand loyalty and generate leads for health plans and provider organizations
  • Perform content audits to assess how well existing content is performing
  • Generate content for websites, blogs, email marketing campaigns and other messaging opportunities
  • Develop site structure, IA, navigation and full sitemaps for clients.
  • Conduct stakeholder interviews to generate content for healthcare organizations, understanding the nuances of various audience sectors.
  • Understand and use client data to create effective messaging that demonstrates value.
  • Ask “have you thought about this?” questions – unlock opportunities to expand clients’ strategy.
  • Collaborate with the Accounts team to identify additional content strategy opportuities.
  • Create a culture of service excellence, understanding our clients’ needs and advocating for their perspective in internal meetings.

Deliver Valuable Strategy Offerings

  • Plan and direct content strategy work plans that identify and meet clients’ needs
  • Develop client strategy reports and/or conduct content workshops as appropriate.
  • Create executive reports and scorecards to demonstrate content strategy recommendation.
  • Review client proposals and SOWs and present to clients on ROI, vision, and results.

Build Our Internal Strategies

  • Comfortable working within content management systems including Adobe, Sitecore, Optimizely and Acquia
  • Stay up-to-date with changing technology and leverage the evolving Perficient digital healthcare service catalog for our clients.
  • 7+ years demonstrable experience in healthcare content strategy.
  • Marketing, advertising, design or brand-building experience.
  • Strong understanding of UX and UI design best practices.
  • Ability to think beyond the small picture into big picture branding.
  • Strong multitasking abilities and team leading skills.
  • A willingness and desire to re-examine what you know in order to continually challenge your creativity.
  • Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines.
  • Bachelor Degree required.

Qualifications

  • 10+ years demonstrable experience in healthcare content strategy.
  • Marketing, advertising, design or brand-building experience.
  • Strong understanding of UX and UI design best practices.
  • Ability to think beyond the small picture into big picture branding.
  • Strong multitasking abilities and team leading skills.
  • A willingness and desire to re-examine what you know in order to continually challenge your creativity.
  • Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines.
  • Bachelor Degree required. Fine Arts, preferred but not required.

About Perficient

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.

Who We Are

Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.

What We Believe

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

Disability Accommodations

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.

Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.

IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.

#REMOTE

Select work authorization questions to ask when applicants apply

  • Are you legally authorized to work in the United States?
  • Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
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