Paid Advertising Associate

Published
May 8, 2022
Location
Denver, CO
Job Type

Description

Summary: Local Search Masters (LSM) is an award-winning Google Premier Partner and Facebook Agency Partner headquartered in Nashville, TN. Located in the heart of Ballpark, our Denver, CO office is seeking an individual who is self-motivated, solutions driven, results oriented, and has a passion for all things digital marketing to join our team.

As a Paid Advertising Associate, you will be responsible for planning, implementing, modifying and tracking paid media campaigns in Google Ads, Facebook/Instagram, and other advertising platforms to maximize our client’s results and effectiveness. You will have the opportunity to learn and grow in a fast-paced agency environment and be an integral part of our agency. You will work closely and collaboratively with other members of the team to achieve our clients’ goals and objectives. If this sounds like the ideal career path for you, we encourage you to apply to join an engaging and rewarding agency at LSM Denver today!

Responsibilities:

  • Build, monitor and optimize campaign performance across various platforms
  • Optimize client campaign metrics in Google Ads, Facebook Ads Manager, TikTok, Spotify, Waze, and other platforms through A/B testing, data analysis and customer feedback
  • Run budget pacing reports for the ads team to utilize
  • Assist in monthly invoicing for all clients
  • Collaborate with paid media team members to ensure best practices are being implemented throughout all campaigns to drive results
  • Write compelling ad copy that drives outstanding CTR and conversion rates that can be proven in A/B tests
  • Assist in creative updates on all advertising platforms
  • Discover campaign opportunities by analyzing tools such as Google Keyword Planner, Spyfu, and more
  • Pull monthly keyword and search term reports, eliminating any wasted spend by finding low quality and underperforming aspects of campaigns
  • Determine optimal bid strategies that produce the maximum ROAS
  • Monitor and maintain campaign budgets, pacing and bid adjustments for designated clients
  • Analyze performance data to find trends and opportunities for improvement
  • Generate consistent, high-quality digital advertising results based on client goals
  • Monitor pay-per-click metrics consistently, set up the proper alerts and notify departments in case of discrepancies
  • Work with other internal teams, including SEO, content, creative, and web development to create holistic digital ad campaigns
  • Present strategy and media recommendations and communicate campaign results to Account Managers to achieve client goals
  • Communicate with Google and Facebook representatives on platform results and strategies
  • Stay up to date on digital media trends

Requirements:

Experience: 1-2 years working with digital advertising (full time or internship level)

  • Knowledge of pay-per-click platforms like Google Ads, Facebook/Instagram Ad, and Programmatic Ads to constantly test new ads, monitor results and adjust campaigns to increase performance
  • Skilled with Excel, Excel PivotTables and data mining is a plus
  • Data driven
  • Highly detail oriented
  • Ability to prioritize and organize projects
  • Excellent written and verbal communication skills
  • Open-minded and quickly adapts to new situations
  • Desire to work with a team committed to excellence, positivity and driving success for clients
  • Must be willing to commute to the office on a regular basis
  • Must be willing to travel quarterly to Nashville HQ

Benefits:

  • Paid time off & Company Paid Holidays
  • 401(k) plan
  • Health/Dental/Vision Insurance
  • Regular travel to Nashville office
  • Work computer provided
  • Remote working flexibility

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