Regional Healthcare Marketing & Sales Director

November 24, 2022
Denver, CO
Job Type


This role requires proof of COVID-19 vaccination or an approved exemption as a condition of employment.

The Regional Healthcare Marketing and Sales Director will work closely with client communities in the implementation and management of community-based marketing and sales programs. This experienced professional will be responsible for planning, developing and assisting in the implementation of comprehensive marketing and sales programs at assigned sites with the primary goal of achieving budgeted census.

The Regional Healthcare Marketing and Sales Director will lead by example, demonstrating best practices ensuring that community staff are enabled and accountable to execute marketing and sales plans and initiatives successfully. This position provides corporate assistance and direction to site personnel and works very closely with the LCS operations and health services teams.

Experience is Everything;

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role:

  • Sales, marketing, average daily census and net patient revenue for:
    • Post-acute care
    • Short-term rehab
    • Skilled nursing
    • Long-term care
    • Hospice
    • Palliative care
    • Home health
  • Demonstrate incisive ability to strategize and execute forward-thinking initiatives that create substantial market presence and profitable outcomes.
  • Aggressively drive customer recruiting / retention measures that ensure objectives are continuously achieved.
  • Keen focus on business and revenue growth targeting key referral sources through sales team leadership and support while steering program advancements and marketplace positioning.
  • Strategic plan development, implementation and oversight for:
    • Marketing
    • Sales
    • Advertising
    • PR
    • Community Outreach
  • Census projections and budget management / recommendations
  • Provide Healthcare Marketing and Sales training and educational opportunities as well as develop new content as needed.
  • Implementation of LCS’ healthcare sales systems and oversight of appropriate ongoing utilization.
  • Board / owner engagement as appropriate (e.g. strategic planning, client relations, etc.)
  • Implementation of policies, procedures and regulatory compliance as appropriate


  • Sales experience in senior housing and post-acute care, ideally with multi-community experience.
  • Experience in hiring, training, supervising and motivating admissions / sales and marketing staff.
  • A Bachelor’s Degree in a related field of study.
  • Marketing and Sales experience with Assisted Living and Memory Care a plus.

Knowledge & Skills:

  • Strong communication and business relationship skills required.
  • Strong business acumen.
  • Extensive knowledge of post-acute care marketing and sales techniques and demonstrated proficiency in census development skills.
  • Strong organizational skills required.
  • Ability to work independently through decentralized direct supervision, to be self-motivated.
  • Highly proficient with computer-based record keeping systems and Word, Excel and Power Point.
  • Proficiency with Matrix a plus.

Why LCS?

Industry leader. The Nation’s second-largest senior living operator, ranked number one in customer satisfaction among senior living communities.

Inclusive and collaborative culture. We’re dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.

Top Workplace USA: LCS has earned the 2021 Top Workplaces USA award and is recognized for our strong company culture and engaged workforce. In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development and clued-in leaders, to name a few.

Top Workplace Iowa: LCS employees truly believe we are an employer choice. This recognition, for 3 years running, is in large part due to the culture of excellence that our employees help deliver every single day.

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.

Charity and community involvement. We are recognized as a national team for the Alzheimer’s Association and consistently a top contributor to United Way. We also support our employee’s individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website:

Travel Frequency: National travel anticipated – 80%



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