Sales Director (Individual Contributor)

November 24, 2022
Denver, CO
Job Type


Job Type



At Inuvo, you'll work with teams that believe in and are passionate about the IntentKeyTM, our patented and proprietary Artificial Intelligence (AI) technology. It's a digital marketing solution that aligns advertising messaging with appropriate content and consumer intent. We partner with brands, agencies, and advertisers to create custom campaigns that drive performance better than any other entity. Inuvo's IntentKeyTM was built by our forward-thinking product team years ago. They knew consumer privacy was going to be at the forefront of digital marketing. That mindset has now propelled Inuvo into a leading position for the cookieless future. We are Artificial Intelligence designed for the future of advertising. We've stopped targeting WHO people are and advertise to the reasons WHY behind their interests.

The ideal candidate has a background selling managed service programmatic media (display, CTV/OTT, etc.) to both agencies and brand direct clients. (Added bonus if you've sold search and social, too.) Utilizes a consultative/problem solving approach to selling.


  • Deliver results by meeting or exceeding annual quota in assigned geographic territory.
  • Majority of time will be spent developing new business (hunter) via active prospecting, responding to inbound leads and leveraging your network.
  • Manage existing accounts in tandem with a shared Account Manager (AM). (Roughly 10% of the time)
  • Expectations include deepening the relationship with the agency/client, understanding the KPIs Inuvo delivers as well as upsell and/or penetrate new accounts/product lines. The Sales Director should understand the "behind the scenes" of how things get done to help the AM balance their workload.
  • Create and review campaign results with Account Manager and agency/client
  • Respond to RFPs and actively pursue new opportunities
  • Develop and deliver customized presentations both in person and remotely
  • Utilize tools such as LinkedIn and MediaRadar to qualify and close prospects
  • Stay abreast of technology in the AI and programmatic spaces
  • Collaborate with other departments on new initiatives
  • Attend weekly sales meetings to share best practices, challenges, etc. with the sales team
  • Use Salesforce for account correspondence, forecasting, pipeline management, etc.
  • Attend conferences for networking and educational purposes
  • Travel up to 20% of the time (Contingent on territory assignment)


  • Is a driven, initiative-taker capable of working independently as well as a team player
  • Expert level communications skills, both written and verbal, via email, phone and in-person
  • Be curious, altruistic and have a no excuses, positive attitude. Willingness to learn new ideas
  • Above average analytic acumen: able to decipher data and summarize salient points
  • Has attended formal sales training such as The Challenger Sale or Sandler Sales Training
  • Has attained President's Club, Top 10% Seller, etc. during your career
  • Is familiar with Salesforce or other CRM software
  • Understands the difference between cold calling and warm prospecting
  • Has brand and/or agency relationships that can be leveraged immediately
  • Understands the value of developing long term client relationships
  • Has working knowledge of DSPs, DMPs and similar platforms
  • While a Bachelor's degree with a minimum 7+ years of sales experience in online advertising is preferred, we're willing to consider candidates with 10+ years of online sales experience only

Inuvo Benefits

  • Competitive health benefits including medical, vision, dental, and various voluntary benefits
  • Flexible vacation- our employees take off when they want because they work hard, and we trust them
  • 401(k) Plan- 4% match
  • Offer a hybrid in-office and remote work life if employee is located near one of our offices

Inuvo is an Equal Opportunity Employer and seek to foster community, inclusion, and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.

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