Web and Social Technologies Manager

City of Longmont, Colorado
December 30, 2021
Longmont, CO
Job Type


20210404 Web and Social Technologies Manager

CLOSING DATE: Open Until Filled


Department: Shared Services

Division: Communications

2022 Hiring Range: $7,216 - $8,018/month

Monday – Friday
Occasional evenings and weekends

Partial remote schedule may be possible with supervisor approval

Regular Full-time with Benefits

Benefits include: Medical, Dental, Vision, Flex Spending, Defined Benefit Pension Plan, 401(a) Money Purchase Plan, Life & Survivor, Term Life & AD&D, Long Term Disability, Bereavement, Jury & Witness Duty, FMLA, Military Leave, Sick, Vacation, Holiday pay, EAP, Tuition Assistance.

Other benefits: Optional, employee elected, voluntary benefits are available.


The Web Manager leads the strategic development and design of an accessible, innovative, mobile responsive, and user-friendly on-brand website for the City of Longmont, supporting the City’s strategic priorities, and operational, business, and communications and marketing goals. Manages the development, design, accessibility, and maintenance of the City’s internal website. Supports the organization’s strategies for external, online communication channels. This position will also serve as a project manager on special projects related to web technologies and community involvement platforms. Creates training and resources to assist staff with web software, internet best practices, and social media policies and best practices. Provides ongoing support and training on web design, user experience, and internet technologies for staff.

Principal Duties:

Develops, maintains, and continuously enhances the City of Longmont public website in collaboration with Communications and Marketing division, Enterprise Technology Services (ETS), and contracted vendors with a focus on end-user experience. Manages extensive Content Management System (CMS), with daily improvements and updates to ensure that content is timely and relevant. Provides training and support for departmental web content editors across the City. Develops and applies sound information architecture techniques to support the best possible user experience and incorporates best practices for search engine optimization (SEO). Designs dynamic and engaging Americans with Disabilities Act (ADA) compliant web pages with user-focused text and layout, and multimedia elements that support enrollment and revenue recovery goals. Conducts content audits to eliminate redundant and/or duplicate information. Edits text for consistency, brand standards and optimal readability. Leads strategy for mobile responsiveness for all web content. Tracks and proactively manages the performance of the public website using Google Analytics and other tools and creates strategies to grow web traffic metrics; creates relevant reports for communications and marketing staff to reference in strategic planning and campaign development. Manages accessibility for the City (internal/external) website, including accessibility audits of web content, procurement of accessibility tools, and delivering training to City employees on accessibility guidelines. Conveys appropriate ADA compliance levels to 3rd party vendors and applications that represent the City. Develops site-wide policies, procedures, and style guides to govern appropriate use of web-based platforms. Relays emergency notifications on the website as needed, including outside of core work hours. Completes an annual applied benchmark project on an individual or group basis. Gathers business requirements for Web-based systems. Provides vision, leadership, and strategic direction for the City’s internet, intranet, and SharePoint sites. Initiates internal and external partnerships to leverage the City’s website systems and resources. Creates requests for proposals (RFP) for various applications, tools or services as needed and participates in the selection process. Acts as a resource or lead in the evaluation and product selection of commercial off-the-shelf (COTS) and Software-as-a-Services (SaaS) web applications as appropriate and applicable to citywide needs. Manages registration of websites with different search engines and troubleshoots issues with regard to search engine results and correcting or claiming listings. Team resource on software system projects or support issues that require web development knowledge or web browser-based internet or intranet technology. Team resource for social media technology, social pixels, Google Tag Manager, and other digital marketing funnel architecture. Oversees and manages the City’s social media channels (Facebook, Twitter, YouTube, etc.), user permissions. Reviews and evaluates business cases for new channels, training and integration with other social media tools including Sprout Social or other social media aggregator software platforms. Documents new application implementation and provides end-user training. Understands and implements ADA requirements for web hosted tagged PDF documents, either from the beginning or retrofitting existing documents. Using the Content Management System, creates and manages the templates, components, widgets, web parts, site configurations, user permissions, and workflows. Coordinates with vendor(s) and network administrators to resolve gaps or address ongoing needs in cross-browser compatibility, accessibility, security, functionality, usability, best practices, data and database management, and to ensure that the City website and any other associated websites and apps are performing as expected. Familiarity with ArchiveSocial, Cloudflare, SiteImprove, CrazyEgg, SemRush, WAVE or other popular website and/or SaaS/PaaS/IaaS tools. Develops, creates, and manages web pages for departments not set up to manage their own pages. Serves as project manager and team lead on various projects. Provides direction and assigns workload to other staff (or reports) during projects. Reads, understands, and can implement standard internet scripting languages such as HTML5, JavaScript, and PHP and CSS3. Knowledge of WordPress and Joomla open-source CMS websites, including the management of MySQL databases. Maintains citywide domain names, assists with URL management. Works with ETS on security and certificate management. Uses various and appropriate analytics tools to monitor website usage, make design and development decisions, and to identify user’s pain points. Works with vendor(s) and administrators to implement data-driven usability decisions. Works collaboratively with Citywide Communications Manager and Communications division in the creation and implementation of website marketing strategies. Troubleshoots website and app issues as they arise. Works with vendor(s) to debug issues and implement patches, fixes, and updates. Provides support for online meetings on various platforms including Teams, WebEx, and Zoom. Monitors and directs customer inquiries and comments to the appropriate divisions and departments. Serves as a member of the Emergency Operations Center when deployed. Performs essential duties and additional tasks in a manner that enhances City Attributes.

Working Environment:

Work is generally performed in a standard office environment. Work requires problem-solving skills, frequent reading, reasoning, customer contact, multiple concurrent tasks, and constant interruptions. Requires the ability to communicate effectively in English both orally and in writing. Work must be done while working closely with others, including both co-workers and users. Frequent light lifting and carrying (up to 50 pounds), pulling, pushing, reaching, walking, standing, and bending/stooping. Occasional sitting, climbing, twisting, kneeling, squatting, and driving. Requires the ability to use dexterity and a full range of hand and arm motions during installation activities. Periodic travel to other City departments.


Any combination of education and experience equivalent to a Bachelor’s degree in web design and development or related field. Five or more years of related experience and increasing levels of responsibility in web design, website administration, content management system (CMS) administration, UI/UX, and management and implementation of integrated digital marketing funnels. Highly skilled in content management systems and extensive experience working with large complex websites. Special Qualifications: Bilingual (English/Spanish) proficiency preferred.


The selection process will include complete job description review, personal interview, computer testing, background investigation, criminal background check, and substance screening.

DEADLINE: Open Until Filled

An ONLINE APPLICATION is required. This job is Open Until Filled. The online application process is available for this position on our website at www.longmontcolorado.gov /jobs . Resumes are not accepted in lieu of the City Application. For more information, call (303) 651-8609.

The City of Longmont offers Equal Opportunity for employment to all qualified applicants. It is the policy of the City of Longmont not to discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, age, ancestry, veteran status, or disability unless related to a bona fide occupational requirement. If you need special assistance in the selection process, please contact the Human Resources Department in advance to make arrangements.



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